To better inform your decision-making process, here are the answers to some of the more common questions I get from potential clients. If you have a question that isn’t addressed below. Feel free to contact me via email.
What exactly is brand identity design?
Brand identity design is the visual expression of your brand. It includes assets such as logos, color palettes, typography, and visual guidelines. These assets help to clearly communicate who you are and ultimately connect you with your desired audience or consumer base.
What’s included in a brand identity package?
Our packages typically include a primary logo lockup, along with a variety of layouts to ensure its versatility. Color palette, typography suggestions and pairings, brand imagery or illustration style, and a brand style guide.
We are a multidisciplinary studio that offers add-ons such as print design, digital marketing, and commercial photography.
How is your process structured?
Explore –> Envision –> Execute –> Equip. Our process has been developed over our decade+ worth of experience. This process promotes concept development and ensures we build a brand identity that accomplishes your brand goals.
How long does a brand identity project usually take?
Timelines vary depending on scope, but a typical brand identity project takes 4–6 weeks from kickoff to final delivery. This is subject to change based on workload.
How much does a brand identity project cost?
Prices vary based on your brand’s needs. Most clients invest between $3,000 and $7,000 for a comprehensive brand identity system. If you are interested in obtaining a custom design quote, please complete our Interest form.
What are your payment terms?
We require a 50% down payment to initiate any job, with the remaining 50% due upon project completion before releasing the final deliverables. If your project requires more than two payments, I will go ahead and outline a suggested payment schedule in the proposal that we can agree upon before moving forward.
Who do you typically work with?
We work with small businesses, entrepreneurs, and passionate founders—especially those in the outdoor, food and beverage, non-profit, direct-to-consumer, and other sectors.
I don’t know what I want yet—can you still help me?
Absolutely. Our process is designed to help you gain clarity. We guide you through strategy exercises that distill your brand’s essence before we ever design a single thing.
Can I request changes during the project?
Yes—each project includes a set number of revisions. We’ll outline these in your proposal so expectations are clear.
What files will I receive?
You’ll receive all final logo files (in both vector and raster formats), your color codes, font files (or links), and a brand style guide, allowing you to use everything consistently.
Can you explain the different file formats?
I provide a usage “ReadMe” file with each identity project that goes more in depth with this question. However, here is a quick rundown:
JPG – Smallest file type, doesn’t support transparency (will add a white background) and is the most commonly used image format.
PNG – This bitmap compression supports transparency so that you don’t have a white background. It also is a higher quality image with less image-artifacting.
SVG – Vector format with is not limited by its resolution, it can be resized larger or smaller without getting pixelated. Vector format is great for printing large format.
Do you offer ongoing design support after the brand identity is complete?
Yes—we offer retainer packages and on-demand services for various items, including packaging, signage, digital collateral, and more.
Will I own the rights to my logo and brand assets?
Yes—once the final payment is received, you’ll receive full ownership and usage rights to your brand assets.
Can you also design my website, packaging, or social media graphics?
We do! While our core offering is brand identity design, we frequently help our clients apply their brand through additional services, such as web design, print design, and commercial photography.