Wordmark

We were ready for the challenge. We didn’t want to veer far from what was already there, The client needed it to have more personality. So we used the original logo as the baseline and made some tweaks. We gave the text “DEADSHOT” a slight slant to imply forward motion, made it bolder, and also added unique inner serifs to push the narrative of movement further.

The word “NUTRITION” was a great start, but we wanted to make it wider and give it slightly harder edges to fit the visual language built out in the primary text. By hardening the corners and elongating certain characters, we arrived at a visually appealing solution.

See for yourself, move the image to the right to reveal the before and move the image to the left to see the final comparison

Logomark

Deadshot Nutrition is dedicated to competing and producing the best supplements for Sportsmen, Athletes, and Competitive Outdoorsmen. They are working hard to compete at the highest level. They want to embody the spirit of the Elk because of its strength and prowess.

We provided two primary solutions for the GEO Elk. One filled in to give it visual weight. The other option is the outlined version which emphasizes a more refined visual complexity. Slide left and right to see these solutions.